Personal branding and job hunting 4.0: Epbe project

ABSTRACT. The term Industry 4.0, initially referred only to the manufacturing sector, has been progressively extended to the digital revolution which is involving all domains and that is entailing a rapid change of business models, production and work organization, and impact on value creation, job requirements and skills. This Forth Revolution has also transformed the job search process which is for the most part supported by Social Networks. The creation and maintenance of an on line brand and reputation is becoming central for young people who are looking for a job. Thus, building a brand and an online presence allows for individuals to network with others, not only socially but professionally as well. Following these considerations, the EPBE project was conceived to provide a contribution to foster Industry 4.0 main challenges by equipping students and young people to build up an on-line personal brand and to apply job hunting 4.0 techniques for reinforcing their job search opportunities, and their access to the labor market. To achieve these goals the EPBE project outputs are targeted to both students and young people (two MOOC courses on “Personal Branding” and “Job Hunting 4.0”), as well as teachers and trainers (EPBE Toolkit and train for trainers course on “MOOCS: Methodologies in distance and Blended Learning”).

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