ABSTRACT. Creativity is the art, the ability and the cognitive faculty of the mind to create and invent: to represent a forma mentis that takes on a particularly significant function in relation to our cognitive processes, such as intuition, perception, analogical thinking, the simulation, the integration of ideas, research in the context of a structured problem, reflection, personal reworking, critical thinking. Creativity involves not only the cognitive and meta-cognitive profile, but also the affective-motivational horizon of our subjectivity, represented by feelings, needs, emotions, impulses, interests, passions, desires. Everyone is a universe in which “unknown inner strengths sleep in the shadow like kings never born”. It is fundamental to think and express the innate creativity in our interiority in order to give meaning to our life: that means to externalize the deepest motivations that mark the “colors” of our soul. Our first duty is towards our own conscience and inner time: “being oneself” with respect for authentic life.