Capacity building is the main objective of the Strategicom project (2010-2013), an EU-funded project under the TEMPUS programme, which, specifically, aims at enhancing the university officials´ competences, so as to enhance the quality of a structured university communication strategy in Algeria. After analysing successful communication models in 12 leading European universities, the identified best practices will be adapted and transferred to Algerian Universities. The project will culminate in a policy recommendation paper to be presented to the Algerian Ministry of Higher Education for its approval, that will become a tool for the reform of the Algerian higher education structure.
The transfer of European Best Practices to Algerian Universities relies on a proposal of highly qualified on-line and in-country courses. This is intended to increase the technical skills and knowledge, in the area of communication strategy and ICT, of the staff selected to be part of the newly formed communication department in Algerian universities.
The Project, led by UniversitÃ degli Studi Guglielmo Marconi, benefits from the support and involvement of the Algerian Ministry of Higher Education and of the Research Center in Applied Economics and Development (CREAD), and relies on the international cooperation of five European and six Algerian higher education institutions.