The University of Zwickau is a medium-sized university, with a significant regional orientation. Because of globalization of knowledge transfer, it will be forced to become a part of national and international networks of training and education. The Institute of New Kinds of Education developed different models for opening the university to global co-operation and competition. Especially the Faculty of Management and Business Sciences will strive for the realization of a MEM-Multichannel Educational Model, in order to be prepared for the challenges of next decade. The analyses of the existing activities and opportunities are the precondition for the development of special models. Especially the adaptation of course offers to the requirements of the markets, in accordance with the future potentialities of the faculty, is necessary. Multichannel educational models have to be developed. The opportunities of the multi-level modelling strategy will be explained both, in the first approach, as an abstract modelling theory, and, in the second approach, as a case study, by the Institute of New Kinds of Education, in the Faculty of Management and Business Sciences, at the University of Applied Sciences, Zwickau, Germany.
Received: October 15th, 2007 – Revised: October 30th 2007