ABSTRACT. The article discusses issues related to creativity in a phenomenological perspective. It suggests the need to recognize the link between technology and creativity, but also to experience, define and think creativity beyond innovation and efficiency. Such a phenomenology of creativity moves on two fronts. On the one hand, it seeks to grasp the specificity of our age with respect to past eras. On the other hand, it raises questions about which paradigm is most suitable for this era. The answer goes through a thought of creativity as a collection.